Founded in 2014 and headquartered in Ningbo, China, UTRUST is a brand-centric product line solution provider specializing in Hair Care Electrical Appliances. Guided by our philosophy of "It deserves your trust" we are committed to becoming the world-class customization expert in Hair Care Electrical Appliances, delivering deep-value services to global brand clients.
We help brand clients turn product ideas into brand-centric product lines that are executable, iterable, and ready to win in the market.
We offer end-to-end solutions for global hair care brands—from product definition and design & development to supply chain delivery. Unlike traditional OEM manufacturing, we provide full-process support through our "4D Advisory Service" (Sales, Product, Technology, and Delivery), ensuring our clients a hassle-free and reliable experience.
Our Value Proposition: Obsessed with Users, Passionate about Products.
To support the growth and well-being of our striving people, deliver lasting value to our customers, and contribute to a better society.
To become the world’s most trusted partner and expert in customized hair care electrical appliances.
Trust · Love · Efficiency · Openness
Concept-to-
Mass Production
Chain
High-
Value Solutions
As a dedicated OEM/ODM partner, we combine Market Insight, Product Design & Engineering, and Delivery Management to ensure the creation of products that are highly favored by users.
12 years of dedication to hair care small appliances
depth over breadth
Full-chain control from product definition to mass production.
We would rather lose an order than lose our integrity.
This is the red line engraved in our DNA.






MARKETING & POSITIONING

























