About UTRUST

About UTRUST

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World-Class Expert in Customized Hair Care Electrical Appliances

Founded in 2014 and headquartered in Ningbo, China, UTRUST is a brand-centric product line solution provider specializing in Hair Care Electrical Appliances. Guided by our philosophy of "It deserves your trust" we are committed to becoming the world-class customization expert in Hair Care Electrical Appliances, delivering deep-value services to global brand clients.

We help brand clients turn product ideas into brand-centric product lines that are executable, iterable, and ready to win in the market.

We offer end-to-end solutions for global hair care brands—from product definition and design & development to supply chain delivery. Unlike traditional OEM manufacturing, we provide full-process support through our "4D Advisory Service" (Sales, Product, Technology, and Delivery), ensuring our clients a hassle-free and reliable experience.

Our Value Proposition: Obsessed with Users, Passionate about Products.

Mission, Vision & Values

Mission

To support the growth and well-being of our striving people, deliver lasting value to our customers, and contribute to a better society.

Vision

To become the world’s most trusted partner and expert in customized hair care electrical appliances.

Value

Trust · Love · Efficiency · Openness

World-Class Expert in Customized Hair Care Electrical Appliances

2014

UTRUST was founded in Cixi, China, with a vision to empower global brands

2017

We launched our first self-developed product, marking our transition from trading to R&D.

2018

We established our mission, vision, and values, laying the foundation for a customer-centric organization.

2022

With over 100 self-developed products to date, we established ourselves as a true R&D-driven company.

2023

We partnered with Trout, a global leader in positioning strategy, to sharpen our focus: Specialist in Hair Care Electrical Appliances.

Concept-to-

Mass Production

Chain

MARKETING & POSITIONING MARKETING & POSITIONING
MARKETING & POSITIONING
MARKETING & POSITIONING

High-

Value Solutions

Your Product Success Partner
For
Hair Care Electrical Appliances.

As a dedicated OEM/ODM partner, we combine Market Insight, Product Design & Engineering, and Delivery Management to ensure the creation of products that are highly favored by users.

WHY PARTNER WITH US

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01

8M+ UNITS / YEAR

PROVEN PRODUCTION & DELIVERY MANAGEMENT SCALE

02

100+ PATENTS

PROVEN PRODUCTION & DELIVERY MANAGEMENT SCALE

03

12+ YEARS

PROVEN PRODUCTION & DELIVERY MANAGEMENT SCALE

04

70+ COUNTRIES

PROVEN PRODUCTION & DELIVERY MANAGEMENT SCALE

05

200+ BRANDS

PROVEN PRODUCTION & DELIVERY MANAGEMENT SCALE

UTRUST Partners

UTRUST Your Long-Term Companion and Trusted Supporter For Your Brand.

01 03

FOCUS

12 years of dedication to hair care small appliances

depth over breadth

02 03

CAPABILITY


Full-chain control from product definition to mass production.

03 03

NON-NEGOTIABLE PRINCIPLE

We would rather lose an order than lose our integrity.

This is the red line engraved in our DNA.

Contact Form

Your trust and support are our greatest motivation.

Product Classification
  • Hair Dryer
  • Hair Straightener & Curler
  • Hair Clipper & Trimmer
  • Shaver & Groomer
  • Others
Country
  • China
  • United States
  • United Kingdom
  • Germany
  • France
  • Japan
  • India
  • Others