36mm IS THE VOLUME WIDTH — IT HALVES THE NUMBER OF PASSES ON LONG HAIR, AND PASSES ARE WHAT DAMAGE HAIR: A wider plate takes a thicker section, so the same head is finished in fewer strokes at the same temperature. That is the argument that sells to long-hair and thick-hair customers, and it is a benefit they can feel on the first use rather than read on a box.
110mm OF PLATE LENGTH — LONGER THAN THE ENTRY MODEL, WHICH IS WHAT MAKES THE WIDTH USABLE: Width without length just makes a tool clumsy. The 110mm plate gives the glide distance that a 36mm section needs, so the extra width converts into speed instead of drag. This is the everyday SKU for the largest single share of any straightener audience.
THE SAME 3-MINUTE 230°C PTC CORE, DIGITAL DISPLAY, LOCK AND 60-MINUTE AUTO-OFF AS THE REST OF THE LINE: A brand can run all three widths on one feature story, one instruction manual structure and one certification family — the customer chooses by hair type, not by trading away features. That is what makes this a true product line rather than three unrelated SKUs.
item details
Model. ： HS-623WD
Business Model ： OEM / ODM
Voltage / Power ： AC100-240V‚ 50/60Hz‚ 65W
Plate Size ： 110x36mm
Plate ： Floating plate for smooth use
Control ： On/Off switch with digital display
Auto Power-Off ： 60 minutes
Heating Element ： PTC heating element, 3 mins to 230°C
Safety ： Lock function
Power Cord ： 360 degrees swivel power cord with hanging loop
